Our Mission

To train business owners so that their business truly provides the success and freedom they desire, and can be sold at anytime for its maximum value.

Head Coach – Guy Auger, MBA

Guy Auger has been a serial entrepreneur and coach since his university days when he completed his MBA in Entrepreneurship and Strategic Marketing. From launching and securing funding for several businesses, to appearing on the first season of Dragon’s Den, Guy has learned firsthand what it takes to grow, secure investment and maximize the market value of a business. Guy has trained and helped dozens of businesses achieve success over the past 25 years.


John Warrillow | Sellability Score and Business Value Builder

In partnership with John Warrillow, Author of the Best Selling book: ‘’Built to Sell’’, Masterworks trainers and John combine their knowledge and experience to help businesses maximize their growth and market value.

The Sellability Score is an interactive tool that gives you a comprehensive assessment of the “sellability” of your business, whether you want to sell next year or just know you’re building a valuable asset for the future. When you complete the Sellability questionnaire, you’ll get an overall Sellability Score out of 100 plus your score on the eight key drivers of Sellability, which are statistically proven to increase the value of your company.

Shep Hyken | The Customer Focus™

Masterworks Coaching has partnered with Shep Hyken to delivery his world renowned Customer Service training programs in Canada.

The Customer Focus™ (TCF) training program was created to help develop a mindset dedicated to delivering outstanding service to both external and internal customers. TCF is a process that requires the commitment and dedication of every employee in a company (or division of a company). Concepts, strategies and exercises are facilitated by MasterWorks professional coaches who have been approved by Shep Hyken to present the TCF workshops. A by-product of this customer service training program is that it helps build employee loyalty and a better working environment.

The fundamental purpose of a business is to satisfy customer/client needs at a profit. Your company can only benefit from a strong customer service culture. Satisfied customers are converted to loyal customers. More sales come from existing customers. You customers become your advocates, creating excellent word of mouth advertising. And, much more. The bottom line is increased revenue.