Our Mission

At MasterWorks Training and Coaching, our mission is to empower professionals through comprehensive, technology-driven education, complemented by unparalleled customer service. 

Since 2016, we’ve been committed to delivering high-impact online training programs that enhance skill sets and drive professional advancement.

Our Learning Management System (LMS) allows for on-demand, self-paced learning, but technology is merely a tool; our ultimate measure of success is your complete satisfaction.

Our Values

  • Accountability: Take responsibility for our actions and results, ensuring that we meet both our organizational goals and customer expectations.
  • Adaptability: Be agile and flexible in course development and customer interaction to adapt to market demands and educational trends.
  • Collaboration: Promote teamwork both within the organization and with external partners, recognizing that collective efforts often yield the best results.
  • Customer-Centric Approach: Prioritize customer satisfaction and responsive service as measures of success, pledging to go above and beyond to meet customer needs.
  • Educational Excellence: Uphold the highest standards in course development and delivery to ensure impactful, up-to-date, and engaging educational experiences.
  • Integrity and Transparency: Operate with utmost honesty and openness in all interactions, both internal and external, to build and maintain trust.

President & Head Coach – Guy Auger, MBA 

Guy Auger, MBA

As the President and Head Coach of Masterworks Coaching Group Inc., and with a MBA in Entrepreneurship and Strategic Planning, Guy Auger brings more than 30 years of diverse professional business experience to the table. Under his leadership since 2014, the company has excelled in providing high-quality business planning and coaching services, and online Continuing Professional Development programs via an advanced Learning Management System. With a keen eye for customer satisfaction, Guy ensures that the educational offerings are complemented by exceptional customer service. 

His career milestones are not confined to Masterworks; he has held pivotal roles in consulting, hospitality, tourism, and software industries, and appeared on the first season of Dragon’s Den. A master in crafting strategic plans and boosting customer and employee engagement, Guy is the driving force behind Masterworks’ commitment to delivering unparalleled learning experiences and customer satisfaction.

Guy also holds a series of notable accreditations that bolster his proficiency and credibility in the realm of professional development and coaching. He is a Level II Certified Ski Coach by the Canadian Ski Coaches Federation, showcasing his competence in sports coaching. Further amplifying his coaching credentials, Guy is a Level III Certified Instructor with the Canadian Ski Instructors‘ Alliance (CSIA).

He is also certified at NCCP Level II by the National Coaching Certification Program, strengthening his comprehensive approach to coaching and mentoring. These accreditations collectively demonstrate Guy’s multi-disciplinary skill set and his commitment to continuous learning and quality assurance.

Additionally, Guy is an ISO 9000 Internal Auditor, certified by the International Standards Organization. This qualification underscores his expertise in quality management and operational excellence.

In summary, Guy’s extensive professional background, complemented by key accreditations in coaching and quality management, uniquely position him to deliver exceptional value and impactful results.